The business glow-up that helps you grow up
Go from burned-out, struggling freelance designer to confident, highly-paid boss of your own web dev empire by mastering WordPress without the tear-your-hair-our drama of coding.

Woo Wizardry
Demystify eCommerce sorcery by learning to build powerful WooCommerce online stores and selling them for a pretty price tag.


LearnDash Level Up
Get high-ticket clients right to your door by building engaging elearning websites for course creators, mentors and more.
Coming 2022


1 on 1 Mentoring
Designed to give you a road map to take your web business to the next level while giving you all the support you need.



Hi, I’m Haley…
Designer, WP wiz and lady boss obsessed with all things WordPress and helping designers like you make an incredible living while doing what you love the most.
All these nuggets of WP wisdom offered here were plucked out of 7 years of hands-on experience building WordPress websites for businesses of all kinds.
Don’t get me wrong – I’ve made mistakes. I’ve done the burnout. I’ve taken on too many projects for too little money.
But I’ve learnt the lessons… and I’m here so that you don’t have to.
I decided to build my design biz around WordPress and master high level WP functionalities like WooCommerce and LearnDash. I was finally able to take control of my business, have more freedom, and take my design biz past a six-figure point.
From side-hustler with zero web development experience, I’m now helping clients all over the world build powerful WP websites while enjoying a life beyond my wildest dreams.
And I’m here to help you do the same thing.

Lady, you’re meant for bigger things
Skyrocket your income by adding more value to your design & development offerings and charging a premium for it with my 10 Conversion Boosting Hacks for Woo Stores Checklist 👊
Happy Clients

Haley is a Woo Wizard! Not only does she know the ins and outs of Woo and how powerful it can be, but she is the ultimate problem solver. I engaged her to build out a complex eCommerce / membership / eLearning site for one of my clients and the things she can make work are phenomenal! She is always calm and focused on finding a solution that makes sense for both the client and the user. As a web designer not comfortable with Woo or eCommerce, I learnt so much working with her.
Sarah Linklater, Slinky Did It