DOORS OPEN: Woo Wizrdary – an eCourse and online community for wannabe eCom-savvy designers

Get ready to

Unlock eCommerce Sorcery for Serious Web Designers

YOU WANT TO FINALLY scale your design biz…

but building eCommerce sites seems to be the work of dark magic

How can you build an online store without knowing the first thing about coding?

How should you move forward with all this info about payment integrations, sales funnels, and all the mumbo-jumbo you find on Google?

Your head is abuzz with all the tech, checklists and how-to videos you’ve found — and no, it’s not because of the caffeine!

For a design biz owner, building a conversion-generating machine with chock full of features is just not within your realm of possibility.

Trust me, I know…

👊 I know that designing is what you love to do…
👊 I know that you’ve spent years building this business…
👊 I know that you want to finally shake things up and bump up your profits…

And you want to stop spinning your wheels and find a way to add an extra zero to your revenue.

What if you can build your client an eCommerce website that pulls in the sales without learning a single line of code, with little to no learning curve, and a cost that makes you fall off your seat (in a good way)?


Woo Wizardry

An eCourse and online community for wannabe eCom-savvy designers

👋 Hi, I’m Haley


I’m here to unlock eCommerce sorcery by helping serious web designers like you deliver a WooCommerce store and sell ‘em for a pretty price tag!

Woo Wizardry is equal parts business strategy and digital growth journey, complete with videos, checklists, design tips, support, real life examples.

Everything you need to know about building an eCommerce website and making sure it launches with a bang!

So… what’s included?

Videos, tools, resources and support to help you go from wishful thinking to eCommerce wizard in just weeks! Learn all the WooCommerce nitty-gritty, from setup and customisations to order management and email marketing.

Design hacks and templates to help you build a standout, competitor-crushing, moolah-making online store for yourself or clients.

Noob-friendly tutorials and masterclasses will help you navigate critical eCommerce functionality and easily apply your learnings to your client websites.

Easy, jargon-free lessons — all of Woocommerce technicalities written in plain English. I’ll make sure all that techno-babbles are accompanied by proper translation.

Plus all these amazing benefits


Exclusive insider info on how to easily build a WordPress Woocommerce website using a theme builder. You’ll learn how to create online stores that are not only drop-dead gorgeous but are also convincing and inspire buying confidence.

Pricing Voodoo

Here’s your chance to ultimately notch up your design biz income. Find out how you can increase your offering, charge more and work less offering an eCommerce website following my smart, proven and effective WooMoney method.

Build-As-You-Go Guide

Exclusive insider info on how to easily build a WordPress Woocommerce website using a theme builder. You’ll learn how to create online stores that are not only drop-dead gorgeous but are also convincing and inspire buying confidence.

Perhaps best of all

This course will help you gain rock-solid Woo mastery and bewitch your dream eCommerce clients straight to your door. 

Just ask Sarah…

Module One

Woocommerce 101

We’ll talk about plugins, tools, and mistakes to avoid. Learn how a WooCommerce store works, how it’s maintained, and the design and dev tools you’ll need all throughout your journey.

Module Two

Product Management

This module sets the stage for critical parts of the course. We’ll talk about inventory management, types of products, product attributes and variations–basically stocking up a store with all the yummy goodies.

Module Three


Get familiar with how to prettify a Woo store using one a multitude of awesome tried and tested tools.

Module Four


Logistics is one of those things you’d rather not deal with BUT this module will take the complexity out of shipping and delivery (pinky swear!) Let me guide you through the different shipping options available in a Woo site, shipping zones and shipping tools you can easily integrate with your store.

Module Five

Show Me the Money

Online stores won’t be the money-making gem that they are if you can’t perfect the most important stage. This module is all about accepting online payments in your eCommerce store and making sure transactions are seamless and error-free.

Module Six

Sales Management

For us designers, poor customer experience is off the table. In this module, we’ll take a look at the customer’s happy pill–from efficient order management and discount coupons to social media integrations and email marketing. We’ll dive deeper into understanding the customer journey and making sure our ecom store’s presence is maximised at all levels.

You’ll want to wave your wand and grab your spot right now if…

👊 You’re a badass designer struggling with what to do next to get your revenue growing faster and more sustainably.

👊 You’ve been referring out ecom projects because they scare the bejeezus out of you

👊 You’re ready to pivot your design biz to thrive post pandemic while helping others adapt to this new normal and make money

👊 The idea of creating an online store minus the tear-your-hair-out drama of coding is a little too hard to resist.

👊 You’re ready to invest to grow your biz in a way that feels comfortable and manageable.

👊 You’re confident that your business can grow… and you want to work to make that happen now!

If you think it’s time to go big on web design and embark on an eCommerce adventure, this course is your ultimate companion.

Don’t believe me..?

See what Brianna has to say

Woo Wizardry came at the perfect time for me! I was preparing to launch a semi-custom brand shop for my business, but I had NO idea how I was going to create an ecommerce store. It was also important to me that I knew how to manage and update the store myself. Within 6 weeks of starting the course I launched my shop! And made my first sale within 2 hours of launching.

By the end of this course, you’ll have…

👊 The magic hands of a WooMaster! Become an eCommerce expert from creation and optimisation to strategy and marketing.

👊 The confidence to deliver super attractive, conversion-optimised eCommerce websites without the mind-numbing code-phobia

👊 The business know-how on creating your own processes and action plans for future eCommerce client projects

👊 Complete mastery of Woocommerce so you can finally notch up your skills and the value of your web design projects by charging what you’re truly worth

👊 An amazing eCommerce support bank of videos, cheat sheets, roadmaps and tools to help you navigate the ecom world

👊 Access to a Facebook community of equally fearless designers who are slaying it one eCom website at a time

I had been thinking for sometime that I wanted to grow my freelance business and start designing more websites specifically eCommerce sites..

I had a few people ask me to do their websites and never felt like saying yes because I felt I wasn’t doing them well and there was so much I didn’t know – my knowledge was to basic…

When one of my clients asked me to do a redesign for his eCommerec site with around 300 products I dived in head first and said YES, then panicked, felt overwhelmed and thought what have I done I’m way over my head 🤯

Then Woo Wizardry came up and I just knew I had to do it. I’m so glad I did. The step by step guide with valuable tips and how tos was a life saver and helped me get the site up and running way quicker than if I had to do this on my own!!! Haley saved me so much time giving me all the how tos but also her guidance and help along the way has saved me so much money on unessecary plugins and apps. I have been able to give my client a much better end product.

Haley has been the best mentor and I’m grateful for all the support I have received along the way – she truly goes over and above for her students!! I can clearly see how this will change my business and the course has given me the confidence to charge what I’m worth (which will be double if not more).


Sirri Bakke

I’ve just recently finished the Woo Wizardry course and absolutely loved it! I enrolled in the course as I really wanted to be able to set up my own online shop as well as offer this as part of my web design services to clients.

I have to say though the idea of learning WooCommerce scared the hell out of me, I honestly thought that I would struggle to wrap my head around it, but the course is delivered as bite sized lessons in a step-by-step process that is easy to understand without the usual tech jargon.

One of the best aspects of the course I found was Haley herself, she is a wealth of information and so active in the course group, it felt like there was no question that was too tricky for her to help us out with. It’s great knowing as you’re working through the course and applying what you’re learning, that Haley is there to lean on if you get stuck.

Although I haven’t had the opportunity to fully implement what I have learned just yet, I feel confident that I will be able to successfully set up an online shop for myself and my clients. Plus its so good knowing I have lifetime access to the course and can refresh myself as I need to.


Jodie Warters

Still not sold?

Meet Brianna

“I loved that the course videos were bite-size and I could action each step as I went along.”

Are you ready to finally

Unlock eCommerce Sorcery for Serious Web Designers

The Price

Get ready to become a savvy WooMaster and unleash the magic-making business value of running an eCommerce design empire.

Best Value




including GST

1x payment

Payment Plan




including GST

or buy now pay later
with a flexible payment plan

Can I figure this out on my own?

If you have the patience and bandwidth to spend on Reddit/YouTube/Udemy and get through the painful process of trial and error, headaches and precious time forever lost, everything is available on Google for you to find.

But if you’re a designer boss lady who knows exactly what she wants, has a biz ready to make serious money, and is eager to ditch the stress once and for all so she can claim it, slay it, then this course is for you. No tech skills required, 100% designer-friendly!

Feeling like you won’t have the time?

I gotchu Woo Boo! I designed the course to have an easy-to-digest, step-by-step video format that you can easily squeeze in during coffee breaks and not-so-busy working hours. Plus, you’ll get lifetime access, which means you can slip back in and pick up from where you left off whenever time permits.

Dabbled at Woocommerce a few times before and it’s just too frickin’ hard!

It can feel like being thrown in the pit of despair–but that’s exactly why I’m here! This course is free of all the things that take the momentum out of your pursuit, like coding and techno-babbles. All complex geeky things will be translated in plain, human-speak.

Plus, you’ll have the support of new designer BFFs who’ll cheer you on and answer your questions in our exclusive Woo Wizardry Facebook Group throughout the course

Love the sound of this course but can’t afford it right now?

Totally understand! Especially in difficult times like these. Which is why my flexible payment plan can help you secure your spot for this course.

Plus, this new in-demand skill you’ll be adding in your arsenal will be worth 3-4x the price of this course, not to mention the confidence to finally scale your design biz.

Have a different question?

Let’s see if I can help…

Based on what I learn in this course, how much could I “extra” charge for an eCommerce website?

Double or triple 🤯

Once you’ve completed this course and feel confident with the learnings, I’d recommend designers charge a minimum 150% the cost of a regular non-eCommerce website. Depending on the size of the website, functionality and inclusions, you could reasonably charge upwards of $7500.

How long does the course go for?

This course is designed to work through over 6 weeks. But don’t worry, it’s self-paced and you’ll have LIFETIME ACCESS, so you can take as little or as much time as you like to complete the modules.

But I’d love to have you in our weekly group calls and in future live rounds of the course!

When does the course start?

The course starts 6th November and goes for 6 weeks.

You’ll also have lifetime access to the course, so you can jump back into the learning portal and work through the lessons again whenever you like.

The course starts 13th March and goes for 6 weeks.

You’ll also have lifetime access to the course, so you can jump back into the learning portal and work through the lessons again whenever you like.

How is the course delivered? What learning resources will I receive?

All course materials are available in our members-only learning portal. Each module contains pre-recorded videos with accompanying worksheets, resource guides, and checklists for you to work through.

You’ll receive weekly prompts to keep you on track and if you have any questions you can connect with me as well as other mentors and past students in the private Facebook group. Simply tag me in your post and I will respond with help as soon as I can.

If there’s ever anything you’d rather keep private you can also email me for support.

I’m not a designer. Can I still do the course?

This course doesn’t teach you how to design. So even though the dev skills you pick up would be useful, if you don’t have an eye for design, you may find you still need to outsource part or all of the design side of your project.

Do you guarantee I’ll get results?

The result you gain from this course will vary depending on your timeframe, how much work you’re willing to put in and what you want to achieve. I can’t guarantee your results… only you can do that, boo.

But, I do guarantee that you’ll love what you learn in the Woo Wizardry course. So, if by the end of the course you’re not satisfied with what you’ve learned, you can request a refund.

See “Do you offer refunds?” for details.

Do you offer refunds?

I’ve poured my heart and soul into this course and I truly believe in the value it offers. I’m certain you’ll find it super valuable.

But in case you don’t, I offer a satisfaction guarantee. I may refund your enrolment cost at my sole discretion, less a 15% admin fee to cover administration costs.

To be eligible for a refund you must request this in writing to within 7 days of the course end date. Refunds are provided in our sole discretion and you will have to show me that you did the work and participated in the Facebook group, coaching calls, and other course activities.

Please note: ‘change of mind’ refunds are not permitted at any stage.

Why do you use WordPress and not Shopify?

There’s no denying that Shopify makes it easy for newbies to create websites out of the box. However, there are some long-term downfalls to using platforms like these when compared with WordPress.

WordPress is a platform that provides you with limitless possibilities as to what you can do and where you can take your website. You can start out small with a simple portfolio website and eventually turn it into an online shop, membership site or even an online learning platform like this very website!

WordPress is the most popular CMS platform in the world, powering an incredible 25% of the world’s websites. It’s also the best possible starting point for SEO (getting found on search engines like Google) with SEO Melbourne recently stating: “WordPress is recommended by digital marketers as the gold standard when it comes to optimising your website for SEO.”

I only ever want to recommend the best possible solution and for the majority of businesses I believe WordPress is just that.

How does the payment plan option work?

At checkout, you can quickly and easily create a payment plan that perfectly fits your budget.

When you choose to Create your own payment plan with you’ll see a new screen where you can choose your down payment, duration of your payment plan, and frequency in which you’d like to make payments.

Payment plan prices include a $100 USD fee, which is already included in the price shown on the sales page. This fee is added when you create your payment plan. That’s the only additional cost.

Do I need to know how to use WordPress to join the course?

This course does assume you know your way around WordPress. Woo Wizardry specifically teaches you how to add on an online store to your WordPress site/s but not to build the site from scratch. If you’re a complete newbie, I highly recommend Emma Kate’s Be The Boss Course